Mike Groves

Mike Groves, a seasoned online marketing consultant, is currently the Head of Product & Partnerships at Gobsmack, a UK-based insurtech and loyalty rewards start-up. Having studied at Colchester Royal Grammar School, Mike went on to University of Central Lancashire for his BA in Management with Journalism, earning a First Class honors degree. With years of experience in senior agency and client-side roles, Mike has also founded and managed Shirt Displays UK Ltd, which serves as the home of Shirt Hero, an easy way to showcase one's favorite football shirts.

Mike has worked for numerous organizations in his career, including Regroup Media (UK) Limited, create motion, Ignite (London), Digivate, and London Scottish Broking, to name a few. His expertise in new media, account direction, marketing, and online marketing consultancy has established him as a well-respected figure in the industry.

As a Head of Product & Partnerships, Mike brings his wealth of experience and passion for innovation to Gobsmack, where he leads the development of partnerships and product strategy. For those looking to enter the insurtech and loyalty rewards space or learn about online marketing, Mike's expertise is a valuable asset.