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Mike Gothie
Helping business close more deals with B2B data - Intent - ABM - SaaS - Programmatic - Privacy
Professional Background
Mike Gothie is an esteemed professional with over two decades of experience in corporate growth across multiple industries, including wireless telecommunications, mobile advertising, and strategic consulting. His extensive career features numerous successful business exits, showcasing his remarkable ability to drive growth and innovation within organizations. Mr. Gothie has a stellar record of collaboration with leading telecom companies like Sprint, AT&T, and Verizon as he played a pivotal role in developing their mobile advertising networks. His executive roles in the wireless sector encompass vital positions at notable firms including Verizon Wireless, Nokia, Enpocket, and Jumptap, where he showcased his expertise in mobile marketing, sales, operations, and finance across diverse markets in Europe, Asia, and the Americas.
As a data strategist and thought leader, Mike Gothie is committed to enhancing the connection between companies and their customers. By working with a select group of Fortune 500 companies and innovative start-ups, he serves as a change agent. His initiatives often focus on designing strategic solutions that improve market engagement, optimize operations, and drive customer interaction. Mike’s wealth of knowledge in digital marketing and sales positions him as a key influencer in today’s evolving marketplace.
Education and Achievements
Mike Gothie's educational background reflects a strong foundation in both business and intelligence. He pursued a Master of Science in Accounting at the Isenberg School of Management at UMass Amherst. His undergraduate degree is a Bachelor of Science in Business Administration, which he obtained from Navy College and the State University of New York (SUNY). Furthermore, he studied and graduated first in his class as an Intelligence Specialist in Operations and Intelligence at the Navy & Marine Corps Intelligence Training Center (NMITC). He also undertook finance studies at Clemson University, enhancing his financial acumen to complement his operational expertise.
His educational journey illustrates a blend of rigorous business education and specialized military training that has equipped him with a unique perspective on operational excellence and strategic planning.
Professional Involvement
Mr. Gothie has held significant roles throughout his career, contributing to multiple organizations' successes. He is currently the Vice President of Digital and Programmatic Sales at MeritB2B, where he utilizes his extensive experience to drive digital strategies that resonate with targeting market dynamics. In addition to his current role, he has previously acted as the Veteran in Residence at Bunker Labs, demonstrating his commitment to supporting veteran entrepreneurs and fostering innovation in the start-up community.
During his tenure as VP of Sales and Business Development at 180byTwo, Mike focused on leveraging data-driven strategies to enhance marketing effectiveness and customer engagement. He is also known for founding about-face, Inc., a company dedicated to transforming marketing practices.
Mike has held the position of Executive in Residence at the MIT Enterprise Forum Cambridge, where he helped guide emerging tech ventures. His leadership experience extends to founding and serving as the President of Diggit Data Exchange, an organization that further illustrates his entrepreneurial spirit and dedication to innovation in data solutions.
His prior achievements include serving as a Management Consultant at Verizon 4G Wireless, where he contributed to market development strategies that helped enhance Verizon's competitive edge in wireless communications.
As Head of Advertising Programs and Operations at JumpTap, he was instrumental in creating mobile advertising solutions that drove client success. His background at Nokia Interactive and Enpocket underscores his strong operational skills, allowing him to navigate the complexities of global operations and marketing.
Additionally, Mike served as the US CFO at Decathlon and has held control positions within Engage and QRS Corp, where he was accountable for financial oversight and operational efficiency.
Military Service
Before embarking on a successful corporate career, Mike Gothie began his professional journey in the United States Navy, where he served as an Operational Intelligence Analyst. His military service notably includes being a decorated veteran of Desert Storm, reflecting his unwavering dedication and commitment during his time in the Navy. His assignments included positions within the ships company of the USS Blue Ridge and various critical intelligence commands.
His military training and experience not only honed his analytical skills but also instilled core values of leadership, integrity, and resilience that have followed him into his subsequent endeavors in the business world.
Achievements
- Over two decades of experience in business development and marketing across multiple industries.
- Directly collaborated with major telecommunications companies to develop mobile advertising networks.
- Recognized thought leader and data strategist assisting Fortune 500 companies and start-ups.
- Veteran in Residence at Bunker Labs, influencing the entrepreneurial landscape for veterans.
- Founded and led strategically significant companies such as about-face, Inc. and Diggit Data Exchange.
- Played integral roles in various executive leadership capacities across globally recognized firms.
- Successfully contributed to businesses achieving multiple successful exits and market leadership.
- Decorated Desert Storm veteran with operational intelligence expertise acquired through military service.
Location
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.