Mike Goldberg

Mike Goldberg is the Director of Content Strategy at Freshworks, a role he has held since October 2022. Based in the New York City Metropolitan Area, he has extensive experience in content marketing and strategy across various companies, including the CFA Institute, Vonage, and Dun & Bradstreet. His career began in writing, evolving into a focus on content marketing as a means to engage audiences and drive business goals.

Career Highlights

• Freshworks (2022 - Present): Leading content strategy initiatives to enhance brand engagement.
• CFA Institute (2021 - 2022): Developed content marketing programs that significantly increased registrations for new certifications and launched successful podcasts.
• Vonage (2020 - 2021): Streamlined content processes and developed annual content strategies aligned with business goals.
• Dun & Bradstreet (2015): Built global content marketing strategies that laid the foundation for his subsequent roles.

Approach to Content

Goldberg emphasizes the importance of storytelling in marketing, advocating for engaging and visually stimulating content that resonates with customers. He believes that effective content marketing requires collaboration across teams and a structured workflow to ensure quality and relevance. His insights often focus on adapting to evolving trends, such as the integration of AI in content creation, while maintaining a human-centric approach.

Educational Background

Goldberg studied journalism, which laid the groundwork for his narrative-driven approach to marketing. He transitioned into marketing after realizing the challenges of making a living solely as a writer.

Personal Philosophy

He is known for his belief in "telling, not selling," focusing on creating valuable content that builds relationships with customers rather than just pushing products.

For more details about his professional journey, you can view his LinkedIn profile at mikegoldberg1 .1