Mike Frenette

Mike Frenette is a sales and decision-making strategist who is the President of EKIM inc., a company he founded in 2006.1 Here are some key details about Mike Frenette:

Professional Background

Mike Frenette began his career in sales at the age of 16 in 1993, becoming a star salesman for Quebec's largest audio-video retailer.1 He has since developed extensive expertise in sales methods and strategies.

EKIM inc.

• Founded EKIM inc. in 20061
• Documented his sales methods from 2004 to 2006, which likely formed the basis for his company1

Expertise and Contributions

• Studied copywriting intensively, learning from influential authors like Robert Cialdini, Bob Bly, Dale Carnegie, and Joseph Sugarman1
• Commercialized the Persuasion Index™ in 2007, which is described as the only tool to objectively measure the persuasive power of commercial texts1
• Served as a guest speaker and expert for various business associations between 2007 and 20151

Current Role at Top Coaching

Mike Frenette currently works with Top Coaching as a Sales and Decision Making Strategist.1 In this role, he:

• Helps clients ensure the success of their business decisions
• Utilizes a proven approach to help clients avoid wasting time, money, and effort
• Is known for his solid interventions, high level of rigor, and authentic communication style1

Personal Motivation

Mike is driven by the satisfaction of tackling complex problems for his clients and discovering impactful, innovative solutions.1

It's worth noting that Mike Frenette's LinkedIn profile confirms his role as President at EKIM inc., and his username is indeed mike-frenette-a1403b10.2