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Mike Forman
Vice President of Marketing & Brand Strategy at Carolina Hurricanes
Professional Background
Mike Forman is a distinguished professional in the field of marketing and brand strategy, currently serving as the Vice President of Marketing & Brand Strategy for the Carolina Hurricanes (Canes), a prominent National Hockey League team. With deep roots in New York, Mike has utilized his extensive expertise to elevate the brand and marketing initiatives of the team, effectively engaging fans and increasing overall visibility within a highly competitive sports landscape.
Prior to assuming his current role, Mike showcased his strategic prowess in various positions within the Carolina Hurricanes organization. He began as the Sports Marketing & Promotions Coordinator, where he honed his skills before moving up to Assistant Director of Sports Marketing & Promotions and then to Director of Marketing. Each advancement uniquely prepared him for the Senior Director role, which he held before stepping into the Vice President position. His trajectory within the organization has placed Mike at the forefront of innovative marketing strategies that resonate with both loyal fans and potential new audiences alike. As VP, Mike is instrumental in shaping the brand's overall direction, focusing on authenticity and community engagement.
Before his impactful tenure with the Carolina Hurricanes, Mike's career included prestigious roles such as Integrated Marketing Manager at Stanford University's Office of Development. Here, he played a critical role in crafting marketing strategies that not only enhanced fundraising efforts but also fostered stronger relationships between the university and its alumni community. This work laid the foundation for his later accomplishments in the sports marketing arena.
Additionally, Mike's early career was significantly influenced by his work at Duke University, where he advanced through a series of positions from Sports Marketing & Promotions Coordinator to Director of Sports Marketing & Promotions. His time at Duke not only sharpened his marketing and strategic planning skills but also allowed him to engage with a diverse range of stakeholders, including student-athletes, coaches, and alumni. His experience at both Duke and Stanford provided him with a unique perspective on the intersections of athletics, marketing, and community relations, which he continues to leverage in his current role.
Education and Achievements
Mike Forman's educational background is as impressive as his professional trajectory. He holds a Master’s degree in Management Studies from Duke University’s renowned Fuqua School of Business, where he acquired advanced knowledge in business strategy, leadership, and operational management. His education at Duke significantly enhanced his analytical and critical thinking skills, enabling him to devise marketing initiatives that are both creative and effective.
Prior to his Masters, Mike earned a Bachelor of Science in Business from Wake Forest University. His foundational knowledge in business principles has served him well throughout his career, equipping him with the ability to understand and navigate complex market dynamics. While at Wake Forest, Mike actively participated in various student organizations and activities that fostered his passion for marketing and brand development.
Notable Achievements
Throughout his career, Mike has led numerous successful marketing campaigns that have resonated within the sports industry. His work has not only contributed to the growth of the Carolina Hurricanes' brand but has also elevated the team's fan engagement strategies, reinforcing the importance of community connection in sports marketing.
His tenure at Duke University was marked by innovative programs that increased fan attendance and engagement. Mike introduced new promotional strategies that enhanced the overall game-day experience for fans, which left a lasting impact on how the university approached sports marketing.
As a pizza and bagel aficionado, Mike brings a unique personal touch to his professional relationships, often sharing his culinary recommendations with team members and fans alike. This friendly gesture showcases his vibrant personality, making him a beloved figure within the community.
As Vice President of Marketing & Brand Strategy, Mike Forman continues to explore innovative pathways to connect with fans, strengthen brand identity, and expand the Carolina Hurricanes’ reach. His dedication to the sport and the community sets a high standard for marketing professionals and showcases the power of strategic branding in the sports industry.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.