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Mike Edwards
Indication Lead, Senior Director CAR-T Marketing at Novartis
Mike Edwards is an award-winning marketer and leader at Novartis, currently serving as Senior Director and Indication Lead for CAR-T Marketing. He has a track record of success in various marketing roles within the pharmaceutical industry, particularly in oncology and rare diseases.
At Novartis, Edwards has led significant initiatives:
- He spearheaded the SCEMBLIX brand team, working to disrupt the chronic myeloid leukemia (CML) treatment landscape.1
- As Director of Consumer Marketing, he led campaigns for sickle cell disease awareness, including the "Generation S" initiative and "Rock the Block" events.2
Edwards is known for his innovative approach to marketing and patient engagement. He has driven the development of various creative initiatives, including:
- Animated videos debunking CML treatment myths
- Virtual reality experiences showcasing patient challenges
- AI-powered patient story platforms1
His leadership style emphasizes setting high expectations and leading by example, resulting in high-performing teams.3 Edwards' efforts have earned him recognition in the industry, including being named an Elite 2024 Disruptor by PM3601 and a PM360 2020 Trailblazer Award winner for Diversity/Multicultural Brand Champion.2
