Mike Croce

Mike Croce is the General Manager of Pedersen Toyota-Volvo, the largest new car dealer in Northern Colorado.

Under his leadership, the dealership has been awarded the Toyota President's Award nine times for excellence in sales, service, and customer satisfaction.

Recognized as one of the top automotive executives in the region, Mike has a proven track record of success in new and used vehicle sales, fixed operations, finance and insurance sales, team building, and traditional and digital marketing programs.

He promotes a culture of 'world class' service and has built long-lasting relationships with customers, guiding them through their automotive needs.

Mike's educational background includes studies in General Dealership Management at NADA Academy, Marketing/Public Relations at Colorado State University, and attending Evergreen High School.

His professional experience includes roles as General Sales Manager at Pedersen Toyota Scion, Finance Manager at Mountain States Toyota, Assistant Sales Manager/Finance Manager at Larry H Miller Group, and Senior Account Executive in Public Relations & Marketing Communications at Brodeur Partners.