Mike Berland

Founder

Mike Berland is a seasoned strategic advisor and communications consultant with over 25 years of experience, specializing in consumer behavior and trends.

Referred to as 'The Genius Pollster' by MSNBC, Mike has been a prominent figure in media, making frequent appearances on Fox Business Network's Mornings with Maria to share insights on political strategy.

Throughout his career, Mike has collaborated with top-tier brands such as Airbnb, Lyft, Estée Lauder Companies, Microsoft, Meta, and the National Hockey League. He has also worked with notable figures like Danny Meyer & the Union Square Hospitality Group.

Author of the book 'Maximum Momentum: How to Get It and How to Keep It', Mike delves into the 5 drivers of momentum - Disruption, Innovation, Polarization, Stickiness, and Social impact.

Mike is credited with developing the MFactor analysis, a proprietary tool that gauges the cultural momentum of brands, products, individuals, and movements to facilitate growth and highlight opportunities and threats.

Prior to establishing Decode_M, Mike served as the CEO of Edelman Berland and held the position of president at Penn, Schoen & Berland. He also chaired the Gotham Chapter of the New York City Young Presidents' Organization (YPO) and is a Commonwealth Scholar from the University of Massachusetts.

Mike is an alumnus of the University of Massachusetts Amherst, enriching his academic foundation.