Mike Berland

Mike Berland is a Senior Partner at Penta Group, based in Vail, Colorado.1 He is a seasoned strategic advisor and communications consultant with over 25 years of experience in the field.12

Career Highlights

Berland has held several notable positions throughout his career:

• Founder and CEO of Decode_M, a research, insights, and analytics firm1
• CEO of Edelman Berland1
• President of Penn, Schoen & Berland1
• Interim Head of Communications for the National Hockey League (NHL)1

Expertise and Recognition

Berland's areas of expertise include:

• Consumer behavior and trends12
• Political strategy1
• Brand strategy1

He has been recognized for his work in various ways:

• MSNBC referred to him as "The Genius Pollster"1
• Regular appearances on Fox Business Network's Mornings with Maria1

Notable Work

Berland has worked with numerous leading brands, including Airbnb, Lyft, Estée Lauder Companies, Microsoft, Meta, and the National Hockey League.1 He is also the author of "Maximum Momentum: How to Get It and How to Keep It," which discusses the five drivers of momentum.1

Education and Affiliations

• Commonwealth Scholar from the University of Massachusetts1
• Former chair of the Gotham Chapter of the New York City Young Presidents' Organization (YPO)1

Mike Berland's extensive experience and diverse skill set make him a valuable asset in the fields of strategic communication, consumer insights, and brand strategy.