Mikael Nilsson brings a wealth of experience and leadership to the e-commerce industry. With a strong background in business development, marketing, sales, expansion, growth, and general management, he has a proven track record of driving results in both pure-play and traditional retail environments. He has worked with global brands and marketplaces, transforming their strategies and driving high performance with a focus on people development and empowerment.

Nilsson has held key leadership positions, including Group Sales & Marketing Director at LensWay Group, Chief Commercial Officer & Advisor at Röhnisch Sportswear AB, and Global Director of E-Commerce at Zound Industries. He also served as CEO of Life Online AB and held several roles at Gymgrossisten Sweden AB, including COO, CMO, and Head of New Markets. In addition to his professional experience, Nilsson has studied business development, media technology, political economy, mechanical engineering, and management and leadership.

Overall, Nilsson is a passionate and experienced e-commerce leader with a strong strategic, commercial, and analytic capacity. He can help drive growth and change that matters for businesses looking to build their online presence and expand their reach.