Mikael Kreuger

CEO | Co Founder at Match2One (Acquired by Verve Group)

Mikael Kreuger is the CEO and Co-Founder of Match2One, a company that is now part of Verve Group.3 He founded Match2One in 2015 along with Ted Sahlström and Michael Dewhirst.2 The company's mission was to democratize programmatic advertising by making it more accessible, easy to use, and transparent for small and medium-sized advertisers.2

Prior to founding Match2One, Kreuger worked as a Marketing & Lead Generation Manager at Optus from September 2014 to 2015.4 5 He received his education from the University of Western Sydney.3

Under Kreuger's leadership, Match2One developed a multi-layered AI-powered demand side platform (DSP) for programmatic advertising.1 The company's proprietary technology was designed with international scalability in mind, enabling it to become a one-stop programmatic advertising partner.1

In 2021, Match2One was acquired by Media and Games Invest SE (MGI), a digital integrated games and media company.1 Regarding this acquisition, Kreuger stated, "This transaction unlocks great synergies and allows us to realise the full scalability of the platform. We are very much looking forward to becoming part of MGI and their rapid growth in the ad-tech industry gaining access to a global market space."1

Kreuger is based in the Greater Stockholm Metropolitan Area and has over 500 connections on LinkedIn.3 As the CEO of Match2One, he has overseen the company's growth from its founding to serving thousands of independent advertisers in over 80 countries, with offices in Stockholm, London, Kiev, and Sydney.2

Highlights

Feb 22 · growthmarketingtoolbox.com

GMT 226: Programmatic Advertising - Growth Marketing Toolbox

Experience

CEO, Co Founder at Match2One

Marketing & Lead Generation Manager - SMB at Optus; Head of Marketing at Touch Payments; Digital Manager at Cancer Council NSW; Marketing at PayPal Here; Digital Marketing & Social Media Advisor at Amway; Marketing Manager at Urban Thirst Pty Ltd; International Content Manager / Campaign Manager at Ameibo AB; Co FOUNDER at Scandinavian X Tours; Project Manager / Media Sales at Provisa Information AB

Education

BA from University of Western Sydney (2009 - 2011); Commerce from Solent University (2008 - 2009); Business from Hawaii Pacific University (2007); Social Science from Viktor Rydbergs gymnasium (2002 - 2005)