Mikael Engdahl

Mikael Engdahl is a successful entrepreneur and the owner of MnO International AB, a prominent distribution company in the Scandinavian market.1 Here's a comprehensive overview of Mikael Engdahl and his company:

Professional Background

Mikael Engdahl is the CEO and owner of MnO International AB.23 He has over two decades of experience in business management and has built a reputation for delivering remarkable results in various industries. His leadership style is characterized by a commitment to excellence and a motivating attitude towards his team.

Company: MnO International AB

MnO International AB was founded in 1997 by Mikael Engdahl and his close friend Ola Hultgren.1 What started as an idea in a garage has grown into the foremost distribution company in the Scandinavian market. The company specializes in:

• Representing strong brands in sports, outdoors, and fashion
• Distributing to the entire Scandinavian market
• Creating long-term relationships with partners, retailers, agents, and suppliers

Company Operations

• Headquarters: Stockholm, Sweden
• Satellite offices: Copenhagen, Oslo, and Helsinki
• Employees: Approximately 70 full-time staff
• Market focus: Primarily B2B operations with a growing Direct-to-Consumer (DTC) branch
• Brand portfolio: Represents 8 outstanding brands in the sports and outdoors industry, including Under Armour, Speedo, and New Era

Education

Mikael Engdahl attended the Stockholm School of Economics and Sigtuna Humanistiska Läroverk.3

Personal Interests

Outside of his professional life, Mikael is an avid reader who stays updated with industry developments. He also serves as a motivational speaker and mentor to young entrepreneurs.

Mikael Engdahl's success story exemplifies how determination and entrepreneurial spirit can lead to building a thriving international business from humble beginnings.