Mika Kayt

Mika Kayt is the founder and CEO of Outgage, a company that specializes in direct mail campaign management for B2B marketing.13 She has been leading the company for over six years, working with a team of B2B marketers, designers, and developers.3

Career Journey

Mika's entrepreneurial journey with Outgage began in 2013 when she co-founded Take&Make, which later evolved into Outgage.2 The company went through two significant pivots before becoming the business it is today:

1. Initial Concept: Take&Make started as a B2B2C company focusing on creating kits for online instructional videos and articles.1
2. First Pivot: In 2016, the company shifted to a B2B model, targeting the gifting sector for businesses.1
3. Second Pivot: In 2017, Take&Make rebranded as Outgage, focusing solely on direct mail solutions for marketing teams in businesses.1

Professional Background

Before Outgage, Mika held several positions:

• International Marketing Director at Farmbow (September 2010 - Present)
• Intelligence Officer (August 2006 - Present)
• Co-Founder at Farmbow (December 2012 - Present)2

Education

Mika attended IDC Herzliya from January 2010 to January 2013.2

Company Details

Under Mika's leadership, Outgage has grown significantly:

• The company now has over 10 employees and is expanding
• Headquartered in Colorado with an R&D team in Israel
• Focused on providing direct mail solutions for marketing teams in businesses
• Achieving steady growth and meeting revenue benchmarks1

Mika's experience in navigating challenging business transitions and her ability to adapt to market demands have been crucial in Outgage's success. Her journey demonstrates the importance of perseverance and flexibility in entrepreneurship.