Miguel Sanchez

Miguel Sanchez is a seasoned Art Director, Animator, and Developer with a track record of helping both small and large brands, startups, and agencies leverage technology and storytelling to enhance their marketing campaigns. He is the CEO of Mass Ideation, a company that specializes in helping clients solve their technology and storytelling challenges.

Miguel's passion lies at the intersection of innovation and storytelling, which has propelled him to develop expertise in Virtual Reality, Augmented Reality, and Mixed Reality. He has worked with numerous brands, including IHOP, Nickelodeon, the Bronx Zoo, and LexisNexis, to create immersive stories through the use of Unity and various SDKs. His passion for the technology industry has led him to keep a keen eye on the emerging trend of AR, VR, and MR, which he shares through his blog, ARnews.TV.

Apart from his professional accomplishments, Miguel is also an advocate for helping his community better engage with technology to help alleviate poverty. He volunteers his time to organizations such as MetaBronx, the Knowledge House, and Bronxworks. Through these organizations and other initiatives, Miguel has helped minorities break into the technology field and assisted minority and women-led startups in raising up to 4.5 million dollars in funding.