Miguel Furones

Miguel Furones is a renowned figure in the advertising industry, having founded Vitruvio in 1980 and merged it with Leo Burnett in the 1990s, where he served as the Chairman of Vitruvio/Leo Burnett Madrid and later as the Chairman of Leo Burnett Iberia.

Under Miguel's leadership, Vitruvio/Leo Burnett Madrid gained immense recognition, being named Spain's 'Agency of the Year' by Anuncios and at the Latin Spots' Eye of Iberoamerica Awards for consecutive years.

Acknowledged for its creativity and brand-building expertise, the agency also earned the title of Burnett's 'Global Agency of the Year' multiple times during Miguel's tenure.

Miguel Furones ascended to the position of Chief Creative Officer of Leo Burnett Worldwide and Chairman of Leo Burnett Iberia, overseeing and enhancing creative quality across 96 countries where Leo Burnett was present.

In addition to his advertising career, Miguel is a versatile writer with several published works ranging from plays like 'The World of Advertising' to poetry books like 'The Color of Words' and fiction like 'Fifteen Stories That Come to Mind'.

Further showcasing his literary talents, Miguel authored an essay on the Internet titled 'Three Thousand Years of Internet' and published his novel 'The Ad Writer', which received widespread acclaim and sold out its first edition quickly.

His more recent novels, 'First Class' and 'El té de Kunming', have continued to showcase his storytelling prowess and garnered attention in Mexico and other parts of Latin America.