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Miguel Alves Ribeiro 🇵🇹🇧🇷🇪🇸
Founder & CEO @sheerME | Building a Wellness Super App
Professional Background
Miguel Alves Ribeiro is a dynamic entrepreneur, innovative business leader, and marketer known for his visionary approach to building digital solutions within the Wellness and Beauty industry. As the Founder and CEO of SheerME.com, he is leading the charge to revolutionize how consumers connect with self-care services through the development of an all-encompassing wellness and beauty super app. This groundbreaking platform facilitates seamless interactions between users and merchants, enabling individuals to efficiently find, book, and pay for their beauty and wellness services—all in one place. By integrating cashback incentives and social networking benefits, Miguel aims to create a highly engaged user base that keeps coming back to the app while also offering merchants a smart solution to manage their bookings and payments.
With his extensive background in scaling marketplaces across both established and emerging markets, Miguel successfully brings insights from high-performing companies such as Booking.com, Airbnb, and Uber into the wellness space. His commitment to enhancing the user experience through dedicated focus and innovative technological integration serves as a blueprint for the next generation of self-care services.
Education and Achievements
Miguel’s educational background is as impressive as his professional career. He holds a Master of Science degree in Project Management and Global Marketing from the City University of Seattle, equipping him with the administrative acumen and strategic insights needed to excel in today's fast-paced digital landscape. His passion for marketing is further underscored by a degree in Marketing and Public Relations from Instituto Superior Novas Profissões (INP), along with additional studies in Marketing Management at the University of Washington.
As a serial entrepreneur, Miguel has successfully launched and exited from significant projects. His first startup was sold successfully, reflecting Miguel's keen ability to build valuable businesses. His second venture saw expansion into 13 markets, which contributed to a robust platform leading to an IPO. This impressive track record showcases his expertise in marketplaces and international market development, emphasizing his capacity for strategic growth and innovation.
Miguel also served as the Head of Growth for Europe and South America at Zomato, where he played an instrumental role in expanding Zomato's reach in key markets and driving user growth through innovative digital marketing strategies. His leadership in diverse roles at Zomato, where he progressed from Country Manager to Vice President of Sales, underscores his capacity to lead and inspire teams toward extraordinary results.
Notable Achievements
Miguel Alves Ribeiro's professional journey has been defined by a commitment to excellence and a persistent drive for improvement. His career is punctuated by several notable achievements, including:
- Successful Marketplaces: He has developed and scaled marketplace solutions across multiple continents, successfully navigating diverse business landscapes in Europe, South America, and Asia.
- Educational Contributions: Miguel has shared his expertise as an invited teacher for Digital Business at the Instituto Superior de Comunicação Empresarial, contributing to the next generation of business leaders.
- Leadership and Team Building: Dedicated to creating a strong company culture rooted in passion and hard work, Miguel emphasizes the importance of aim for ‘1% done' mindset, fostering innovation and a results-driven environment.
His favorite quote, ‘It always seems impossible until it’s done,’ reflects his approach to embracing challenges and continually pushing the boundaries of what is achievable.
Additionally, Miguel has held numerous leadership positions in renowned companies such as BestTables, where he was the Director of Business Development, and Portugal Telecom, where he served in multiple strategic roles from Regional Sales Marketing Manager to Director of Sales. His breadth of experience in managing operations—in both start-ups and established corporations—has equipped him with unparalleled insights into business development.
Expertise and Skills
Miguel’s diverse expertise encompasses marketplaces, digital marketing, market development, strategic international expansion, sales and partnerships, product development, and team management across various business verticals. His remarkable ability to identify and nurture talent within teams has led to extraordinary outcomes—outcomes fueled by his visionary leadership and deep understanding of market dynamics.
Professional Philosophy
Miguel’s approach to entrepreneurship is characterized by a ‘work hard, think big, stay humble’ ethos, recognizing that ambition should be paired with a grounded perspective. This philosophy has shaped his decision-making process, particularly in navigating through challenging times and enhancing resilience among team members. Inspired by the words of Martin Luther King, Jr., Miguel believes that true character is revealed in times of challenge and adversity, reinforcing his dedication to cultivate strong, empowered teams that thrive amidst obstacles.