Mieke Storms-Wiegel

Mieke Storms is an Agile Coach at PVH Corp, which oversees well-known fashion brands such as Tommy Hilfiger and Calvin Klein. She is part of a compact team of agile coaches dedicated to enhancing operations in the Direct to Consumer and Value Chain domains for these brands. Mieke's role involves fostering collaboration and adaptability within teams to deliver customer value effectively.

Background and Education

Mieke holds a master's degree in Persuasive Communication, which has significantly influenced her approach to agile methodologies. Her career began in the NGO sector, but she transitioned into IT project management where she was introduced to agile practices. This experience ignited her passion for agile frameworks, particularly the emphasis on flexibility and customer collaboration.

Career Path

Before joining PVH Corp, Mieke served as a Scrum Master and later as a Service Delivery Manager in a consultancy environment. She has worked on implementing loyalty programs for various fashion brands, which solidified her understanding of agile principles. Her journey reflects a commitment to improving team dynamics and operational transparency, especially in complex environments like fashion retail.

Agile Coaching Philosophy

Mieke believes that the essence of agile lies in empowering teams to harness their collective strengths. She emphasizes the importance of continuous learning and adaptation to stay ahead in a rapidly changing technological landscape. Her coaching approach focuses on creating a healthy ecosystem where communication and collaboration thrive among stakeholders.

Current Focus

At PVH Corp, Mieke is dedicated to navigating the intricate relationships between logistics, supply chains, and customer preferences. She aims to maintain transparency and foster collaboration among the 250 people in the tech department, ensuring that all efforts align with delivering optimal value to customers.

In summary, Mieke Storms exemplifies the role of an Agile Coach by leveraging her background in communication and her extensive experience in agile practices to drive innovation and efficiency within PVH Corp's fashion brands.