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    Micky Onvural

    Micky Onvural, Former CEO of Bonobos

    Micky Onvural is a marketing executive who served as the CEO of menswear brand Bonobos from 2018 to 2022.1 She joined Bonobos in 2016 as chief marketing officer and assumed the CEO role in 2018 after co-founder Andy Dunn stepped down.1

    During her tenure as CEO, Onvural led Bonobos through several key initiatives, including:

    • Tech and systems improvements
    • New store openings
    • Marketing campaigns and product launches
    • Helping Bonobos find its "voice" as a brand1

    In January 2022, Onvural announced she was leaving Bonobos to take on a new role as chief marketing and communications officer at TIAA, a financial services firm.1 She cited TIAA's "greater purpose" of empowering teachers as a key reason for the move.3

    Prior to Bonobos, Onvural held senior marketing roles at eBay and L'Oreal.1 She has a BA from the University of Cambridge and is fluent in Spanish and French.2

    In April 2024, Onvural was recognized on Forbes' Entrepreneurial CMO 50 list.4 She is known for her creative and people-centric approach to marketing and leadership.56

    Highlights

    Jan 20 · retaildive.com
    Bonobos CEO exits after 5 years at the company | Retail Dive
    The woman behind Bonobos' most hated ad is its new CEO

    Related Questions

    What were some of the key achievements during Micky Onvural's tenure at Bonobos?
    How did Micky Onvural's role evolve from CMO to CEO at Bonobos?
    What challenges did Micky Onvural face while leading Bonobos?
    What inspired Micky Onvural to transition to TIAA after leaving Bonobos?
    How did Micky Onvural's experience at eBay and L'Oreal influence her leadership at Bonobos?
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