Micki Boas

Micki Boas is an accomplished marketing consultant and brand strategist with extensive experience working with major brands and startups. Here are some key details about her background and work:

Professional Experience

Micki Boas has worked as a marketing consultant and brand strategist for numerous high-profile clients, including:

• Microsoft
• Coca-Cola
• Nike
• Samsung
• United Nations
• Virgin
• L'Oreal
• TD Bank

She has a track record of driving significant results for her clients, such as:

• Creating brand partnerships valued at over $15 million
• Increasing Facebook traffic by up to 600%
• Developing messaging strategies that led to $3 million in new clients for a fintech startup in under 30 days1

Accolades and Recognition

Micki has received several notable awards and honors:

• Gold Lions at Cannes International Festival for Creativity
• Silver Racies for Innovation from National Retail Foundation in Mobile Category
• Invitation to the UN Global Opportunity Lab innovation think tank1

Current Work

She currently runs her own marketing consultancy, BOAS Agency, where she focuses on transforming startups and revitalizing established brands.3 Micki is known for taking an unconventional approach to inject rapid growth into the brands she works with.4

Advocacy Work

In addition to her marketing career, Micki is a passionate advocate for dyslexia education and support. After her son was diagnosed with dyslexia, she:

• Wrote the book "One in Five: How We're Fighting for Our Dyslexic Kids in a System That's Failing Them"
• Founded Invisible Red Tape, an online platform to help parents of dyslexic children navigate educational challenges
• Developed GLINDA, an e-advising platform connecting special needs parents with advisors2

Micki Boas leverages her marketing expertise and personal experiences to drive change in both the business world and education system for those with learning differences.