Mickey Butts

Ghostwriter, editor, and content strategist

Mickey Butts is the Editorial Director at The Insight Content Lab, a position he has held since 2019. In this role, he leads a team focused on creating thought leadership, data visualization, and content marketing strategies for various organizations, including consulting firms and educational institutions.1 2

Professional Background

Before joining The Insight Content Lab, Butts held senior editorial roles at several notable organizations:

Boston Consulting Group (BCG): He served as a Senior Writer from 2012 to 2016, where he collaborated with executives to produce thought leadership articles and reports that significantly enhanced brand awareness and revenue growth.1
Tanium's Focal Point magazine and T Brand Studio of The New York Times: He contributed to these publications by developing high-impact content strategies and editorial leadership.1 2

Achievements

Mickey Butts has a robust portfolio that includes contributions to prestigious publications such as:

Harvard Business Review
The New York Times
Wired
The Financial Times
The Economist.1 2

He is recognized for his expertise in transforming complex information into accessible content and has been praised for his ability to create engaging narratives through data visualization.2 4

Skills and Impact

Butts is noted for his editorial coaching abilities and his proficiency in brand storytelling. He has helped numerous organizations enhance their communication strategies and connect authentically with their audiences.2 3 His work has not only elevated the quality of content produced but also fostered significant engagement among executive audiences in various sectors.1 2

Experience

Editorial Director at The Insight Content Lab (2019 - Present)

Editor in Chief at Tanium (Nov 2022 - Jan 2023); Senior Editor at Tanium (Jan 2021 - Oct 2022); Senior Editor at T Brand Studio, The New York Times (Jan 2021 - Nov 2021); Deputy Editor at Boston Consulting Group (2016 - 2019); Senior Writer at Boston Consulting Group (2012 - 2016); Content Strategist at Mickey Butts & Assoc. (2001 - 2011)

Education

Certificate in Economics and Business Journalism from Columbia Journalism School; Bachelor of Arts in Comparative Literature from Brown University; Master of Journalism from UC Berkeley Graduate School of Journalism; MBA in Economics, Management, Strategy from Columbia Business School