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Mick Assaf
Chief Executive Officer at YOKE
Mick Assaf is the Co-Founder and CEO of YOKE, a company focused on empowering college athletes through innovative solutions. He is based in Atlanta, Georgia, and has garnered a following of around 2,000 on LinkedIn.
Assaf's background includes experience as a walk-on athlete, which informs his understanding of the challenges faced by college athletes, particularly regarding name, image, and likeness (NIL) deals. He emphasizes the importance of creating opportunities for athletes who may not attract significant attention to secure such deals.12
For more detailed insights into his professional journey and contributions, you can view his LinkedIn profile under the username mickassaf.
Highlights
Aug 23 · Salt Lake Tribune
Utah Utes football players launch NIL club similar to BYU's. This is who runs it - Salt Lake Tribune
Aug 23 · Salt Lake Tribune
Here's why the Utah Utes football players' NIL club looks a lot like BYU's - Salt Lake Tribune