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Michyl Culos
Regional Marketing Manager - Continental Europe at Stripe
Professional Background
Michyl Culos is a seasoned professional in the realms of digital marketing, communications, and growth strategies, boasting over ten years of extensive experience. With a passion for marketing and a knack for building strong brands, Michyl has held key leadership positions in a variety of renowned companies. Currently serving as the Manager of a 10-person acquisition team at Mailjet, Michyl has a proven track record of driving user acquisition and fostering relationships through effective data-driven marketing strategies. Notably, Michyl's career reflects a deep commitment to innovation and excellence in all facets of marketing, from brand partnerships to PR and event production.
Michyl's career journey has seen significant stints at some of the industry's leading names. Michyl had the opportunity to serve as the Regional Marketing Manager for Continental Europe at Stripe, where insights and experience were leveraged to navigate the intricate landscape of B2B and B2C markets. Prior to this, Michyl excelled in high-stakes roles, including Head of Marketing Communications for Mailjet across EMEA and the USA. As a former Co-Founder and CMO at Parisianist, Michyl was instrumental in establishing a brand that resonates well with consumers seeking distinctive experiences in the Parisian cultural scene.
Throughout the career, Michyl has cultivated vital skills in branding, marketing strategy, growth hacking, and partnership development, which are underscored by a data-driven approach to marketing. Michyl is also recognized for their collaborative spirit and leadership capabilities, managing and inspiring teams to achieve ambitious goals.
Education and Achievements
Michyl Culos's educational background is as impressive as their professional accomplishments. Michyl holds a Master’s degree in Marketing from the prestigious HEC Paris, where Michyl honed skills in marketing principles and business strategy. Additionally, Michyl has acquired foundational knowledge in international business and management through a BBA from Hogeschool Zeeland, and a BBA in Marketing and International Business from The University of British Columbia. This robust educational foundation has provided Michyl with the tools to succeed in various international and multicultural marketing environments.
Beyond formal education, Michyl possesses a keen understanding of the luxury market, having worked extensively in brand communications in high-profile roles at L'Oréal, including as Communications Leader for Luxury Fragrances. This experience with prominent consumer goods brands has enriched Michyl's perspective on marketing dynamics and consumer behavior, thereby strengthening their capability to lead strategic initiatives.
Achievements
Throughout Michyl's career, they have achieved numerous accolades that highlight their expertise and innovation in digital marketing and communications. Michyl's leadership in terms of orchestrating marketing communications both in the EMEA region and the USA has led to remarkable growth and visibility for the brands they have represented. Michyl’s time at L'Oréal involved significant contributions to brand communications for Garnier and Maybelline New York, where Michyl's creative ideas helped craft compelling narratives that resonate with consumers.
As a lover of branding and analytics, Michyl has successfully executed multiple marketing campaigns that have resulted in increased brand engagement and customer acquisition for companies across different sectors. Michyl’s entrepreneurial spirit shines through their co-founding role at Parisianist, demonstrating a commitment to diverging from traditional marketing approaches with innovative solutions that address consumer needs.
In addition to their professional pursuits, Michyl's personal interests further enrich their profile. A self-proclaimed SaaS nerd and rock climbing enthusiast, Michyl's diverse interests create a multifaceted personality that can relate to various customer segments. Fluent in both English and French, Michyl is well-equipped to operate in diverse communication environments, enhancing collaborative efforts in multicultural teams. As someone who is passionate about cosmetics, Michyl brings a unique perspective to businesses in the beauty and lifestyle sectors, offering valuable insights into consumer trends and preferences.
In Summary
From remarkable tenures at leading tech companies to groundbreaking contributions in the beauty industry, Michyl Culos’s career trajectory is a testament to dedication, creativity, and strategic thinking in the field of marketing. Michyl continues to push the boundaries of traditional marketing through innovative solutions and data-driven approaches, making a significant impact on the brands and teams they lead. Michyl’s ability to inspire and rally support through effective communications and strong leadership is a significant asset in the fast-evolving world of digital marketing.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.