Michiel Hoorn

Michiel Hoorn is an experienced professional who has spent the last 14 years working in various roles related to (online) marketing management, project management, and consulting.

With a strong passion for user-experience (UX) and Design Thinking, Michiel aims to approach products from the perspective of the user, advocating for businesses to communicate in the language of their customers.

His expertise includes marketing, strategy, service design, design thinking, agile project management, new business development, leadership, stakeholder management coaching, and team building.

Michiel's educational background includes studying at the Sara Lee Young Leadership Program and earning a Masters in International Business & Management from the University of Groningen.

Throughout his career, Michiel has held significant positions such as Manager Service Marketing (Europe), FORDLiive Experience Development Manager, After Sales Lead Connectivity Europe, and Marketing Manager After Sales Netherlands at Ford Motor Company.

He also has experience as a Service Development Manager and Category Manager Services at Pon Automotive, a New Business Project Team Consultant at DELA, and in various roles at companies like PostNL, DSM, Unilever, and ORMIT.

Additionally, Michiel has volunteered his time for social causes, including working as a Volunteer at the Year of Service for Peace and Development.

Michiel Hoorn's work ethos is centered around understanding and prioritizing user needs, fostering innovation, and bridging the gap between businesses and their customers.