Michelle Zheng

Michelle Zheng is a highly skilled and creative Digital Marketing professional with over a decade of experience in both domestic and international markets.

Her expertise encompasses various areas of digital marketing such as SEM, content marketing, Refer-a-Friend programs, CRM marketing, social media marketing, mobile marketing, and ROI analysis.

Michelle holds a Master of Science degree in Tourism Management from the University of Surrey.

She has held significant roles in reputable organizations including HSBC, where she served as Market Lead of HK Wealth & Insurance, Digital Messaging Experience & Sales, and previously as Senior Digital Messaging Manager ASP.

Her previous positions also include Digital Marketing Director APAC at Digital River, Digital Marketing Manager at South China Morning Post, Marketing and Account Manager in Hong Kong at Doubleup Media, and Community Manager at PokerStrategy.com in Gibraltar.

Michelle has also worked as a Marketing Manager in Shanghai at Virtuos Ltd, Business Development Specialist in London at iGlobalMedia Marketing UK Ltd. – PartyGaming, and as an Online Marketing Coordinator in London at Ladbrokes eGaming.

She is known for her ability to leverage marketing technology and data to align with business objectives and deliver effective solutions.