The University of Georgia

Corporate Communications & Brand Executive

Deliver PR, communications, brand marketing consultation, strategy development and tactical support to diverse clients. Examples include:
- Delivered ESG competitive analysis for high profile real estate developer
- Defined buyer personas and market outlook to help a benefits organization gain market share
- Shaped brand voice and customer engagement strategies for influencer 
- Facilitated 15 influencer and networking event at SXSW 2023 to raise awareness of the strength of the UK market for creative talent
- Crafted and executed PR advocacy program for pharmaceutical trade association

Independent Consultant

Consultant

Establish brand strategy and team, including corporate and local market PR, AR, social and crisis management & preparedness. Oversee multi-stakeholder, omni-channel programming for M&A announcement and integration of multiple brands, team members and change management activities. Design, track, adjust and pilot data-driven in strategies to deliver top-of funnel traffic, organic search, consideration content to pull traffic through the funnel and assist with conversion rates and drive strategic media coverage and thought leadership among mainstream business and tech as well as trade media. Repositioned brand value proposition with expansion of portfolio, hypergrowth in the business and critical considerations of the competitive landscape, macro trends and TAM opportunities. Oversaw establishment of social strategy, target engagement and profile building among qualified audiences and diversified multimedia content strategy for social, PR and executive visibility.

Safeguard Global

VP Brand & Communication

Oversee all PR aspects of strategic communications and integrated marketing - brand marketing, sales marketing and content marketing for Techstars business, including executive visibility, messaging, storytelling, media relations and agency management. Lead issues management and crisis preparedness and response efforts for business. Consult with all parts of the business, including accelerator operational and program teams, portfolio companies, corporate partners, network and community teams. Lead, influencer and consultant to horizontal company strategies including Diversity, Equity & Inclusion, product & customer GTM, partner relationship management ++

Techstars

Director of PR

Skills: Executive-level Communication · Strategic Planning

Self-employed

PR, Corporate Communications, Risk & Reputation Management Consultant

Led strategic comms and agency partnership with Target Corp across cross-functional communications: including issues/crisis management, enterprise and growth strategy communications, financial communications, reputation management, sustainability positioning and c-suite counsel. 

Served on agency leadership team defining future vision, operational model evolution and enhanced strategy for serving clients.

Hill+Knowlton Strategies

Managing Director, Client Strategy Consultant & Portfolio Lead

Responsible for managing the planning and execution of corporate communications marketing strategies to effectively tackle various issues, crises, and other public affairs initiatives to maintain a positive company image. Global lead for Edelman GE business overseeing $8M portfolio of integrated marketing, PR, digital, public affairs, research and thought leadership programs around the world. Programs focused on communicating an enterprise strategy pivot and delivering value against GE business priorities and global growth strategy across energy, infrastructure, healthcare, manufacturing, and innovation. Oversaw a global team of 60+ in 19 markets, as well as served as senior counsel to senior marcomm team, and senior market leads around the world. Served as in-house team member during staffing transitions in 2014. Drove 51% global portfolio growth. 

Led integrated positioning, community engagement, business development and issues and crisis programs for Shell Oil Company in the U.S. and Canada, a $7M+ portfolio. Served as in-house marketing/communications lead for Wind business, participating as a member of business leadership team with CEO and other leads. Counseled on positioning and key stakeholder engagement around natural gas competitive landscape. Served as lead consultant for crisis preparedness and response. Led agency support of 2012 Kulluk crisis response. Led agency-client team in issues management campaign protecting brand and reputation from sustained, multi-organization activism. Drove cross-functional/geography collaboration and alignment by designing effective programs and organizational models. Partnered with clients to navigate complex internal organizational structures to gain consensus and budget as well as create seamless multi-functional programs.

Edelman

Executive Vice President, Global Client Relationship Manager

Animation artists, Rachel Tiep-Daniels and Margaret Wuller, were touched by their experiences volunteering at orphanages in Ghana and Mexico. They found that the children were immediately captivated with adults who could draw for them. Despite living in extreme poverty, and having limited exposure to forms of entertainment like movies, the children demanded drawings of characters like Ariel from The Little Mermaid. Rachel and Margaret realized the far-reaching impact of their industry and were touched by the idea that no matter one’s position in life, drawing brings a smile to children’s faces, inspires them, and has the ability to connect people from around the world.  

The PBP Foundation gives parents, artists, and art enthusiasts a way to help and inspire children in need. Our mission is to bring continued resources and support to orphaned and disadvantaged children around the world by:

•Providing financial support and supplies to organizations helping children in need so that they may continue providing these children with their basic living necessities;

•Bringing art and animation to the hands of children for their enjoyment and to encourage creativity, motivation and education; and

•Extending the talent and good will of the artist community to communities of children in need.

Picture Book Project Foundation

Co-Founder & Director

Leading global media and analyst relations strategy for Microsoft Windows Embedded, including partner ecostystem engagement strategies, product roadmap communications and launches.

Weber Shandwick

Group Manager, Technology Practice

Leading FedEx thought leadership platform development and global media engagement for the SkyTeam Airline Alliance. Driving global positioning and storytelling for Lenovo around sponsorship of the 2008 Beijing Olympic Games.

Michelle Zack