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Michelle Wong
Marketing Leader - Passionate about Building Brands & Driving Customer Engagement
Michelle Wong is the Chief Marketing Officer (CMO) at Sprinkles, a renowned cupcake bakery brand. She joined Sprinkles in 2021 after spending nearly 20 years in advertising, where she was previously a president and managing partner - the first woman and person of color to hold that position in her agency's 50-year history.13
Professional Background
Career Highlights::
- CMO at Sprinkles since 2021
- Extensive background in advertising
- Passionate about cultural representation and innovation
- Has a culinary background, with training from Le Cordon Bleu4
Professional Approach
Wong is known for her innovative marketing strategies and commitment to storytelling. She has been instrumental in expanding Sprinkles' brand globally, launching initiatives like:
- First Lunar New Year cupcake
- Vietnamese coffee cupcake collaboration
- Direct-to-consumer (DTC) shipping channel
- Personalization features on their website23
Personal Philosophy
She is a strong advocate for diversity and representation, often speaking about her experiences as an Asian professional in marketing. Wong believes in empowering people and creating joy through her work, emphasizing that "a lot of happiness and satisfaction comes from allowing yourself to do something".3
As of August 2024, Michelle Wong has announced her departure from Sprinkles after nearly four years as CMO.5
