Michelle Swanston

Michelle Swanston is the Chief Operating Officer at Swanston Labs, a division of the Swanston Organization, which focuses on addressing monetization inefficiencies in media, entertainment, and technology. She has a strong background in operations and client success, having previously served as the Chief Client Officer at Tru Optik, where she managed operations, product development, and customer success teams. Following Tru Optik's acquisition by TransUnion, she became Vice President of Media and Entertainment, overseeing the Data Marketplace.123

Michelle holds degrees in Exercise Physiology from the University of Connecticut, where she completed both her undergraduate and graduate studies. Her expertise lies in forging partnerships with major media and tech companies, and she has played a crucial role in shaping operational strategies within her organizations.14

At Swanston Labs, Michelle is part of a team dedicated to revolutionizing how content creators and consumers engage with entertainment experiences. The organization aims to build new companies and acquire startups at early stages to foster innovation in the industry.24