Michelle Razavi

Michelle Razavi, Founder & CEO of Elavi

Michelle Razavi is the Founder and CEO of Elavi, a next-gen food company delivering low sugar, gut-friendly snacks developed by fitness trainers.1 She started Elavi in 2020 after working at Sephora and teaching fitness classes at Equinox in San Francisco.12

Key Facts About Michelle Razavi

• Founder and CEO of Elavi, a healthy snack company offering gut-friendly protein bars, nut butters, and dessert spreads13
• Former group fitness instructor and accelerator finalist at Equinox in San Francisco1
• Yoga instructor at Alo Yoga1
• Creative Project Manager on the Innovation Team at Sephora1
• Grew up in Los Angeles and returned there after living in San Francisco2
• Bootstrapped Elavi with her best friend and fellow fitness trainer Nikki Elliott3
• Elavi is now available in over 300 locations including Equinox, Life Time Fitness, Google, Lululemon, Central Market, and Amazon3

Michelle started Elavi in her kitchen to create high-performance collagen protein bars to fuel her long days juggling corporate work at Sephora and teaching fitness.3 She struggled to find protein snacks that were also gut-friendly, so she and Nikki started the company to solve their own needs.3

Despite facing challenges like the pandemic, trademark lawsuits, supply chain delays, and a zero marketing budget in their first year, Michelle's relentless passion to bring transparency and integrity to the packaged food industry drove Elavi's growth.3 She is on a mission to empower women through better representation in the food industry.3