Michelle Pieterse

Michelle Pieterse, MBA, is an accomplished marketing professional with a wealth of international experience in brand development, brand launches, experiential marketing, and innovation strategy.

Known for her inventive problem-solving skills and ability to excel in entrepreneurial environments, Michelle has a proven track record of achieving stellar results within tight timelines and budgets.

Her strengths lie in developing new products and brands, crafting strategic marketing plans to resonate with customers, and maximizing ROI.

Skilled in communication and collaboration, she has worked with teams, strategic partners, international agencies, suppliers, and distributors.

Michelle possesses expertise in brand management, strategic planning, project management, market research, crisis management, and more.

With experiences across highly regulated industries such as finance and alcohol, as well as in fast-paced agency settings and tech startups, Michelle holds an MBA and is fluent in English with ongoing French studies.

Her educational background includes a BA in Interior Design with a focus on Drafting & Rendering, Space Planning, and Art History, an MBA in Marketing & Operations, and an MFA in Merchandising, Buying Operations, and Advertising.

Michelle's career has seen her in roles including Marketing Director at Raise Financial, Owner & Director at FOUND Brand Consulting, and Marketing Director at various other organizations and companies.

She has also shared her expertise as a guest lecturer on Digital Marketing at Belmont University and contributed to notable projects such as the packaging design for Coca-Cola featured in B®AND magazine.

Michelle's areas of expertise cover brand development, inbound & digital marketing, experiential marketing, innovation strategy, team building, operational efficiencies, and more.