Michelle Lin

Michelle Lin is the Co-Founder and Chief Executive Officer of Kinetic Brands, a full-stack brand incubator that focuses on developing a portfolio of digital brands. Under her leadership, Kinetic Brands has established itself in the beauty and wellness sectors, emphasizing innovative and unconventional approaches to branding and product development.13

Background and Career

Michelle Lin's entrepreneurial journey began when she dropped out of New York University, where she struggled to find a single academic path that encompassed her diverse interests. This decision led her to co-found Live Love Polish, a successful startup in the beauty industry, which gained recognition for its unique approach to nail polish and ecommerce. Her efforts earned her a spot on Forbes' 30 Under 30 list for retail and ecommerce.2

At Kinetic Brands, Lin continues to apply her experience in scaling businesses and managing operations. The company aims to support brands that challenge conventional norms within the beauty industry, focusing on quality and customer engagement rather than relying heavily on paid marketing strategies.23

Leadership Philosophy

Lin believes in empowering her team and fostering an environment where creativity can thrive. She emphasizes the importance of adaptability and innovation in the competitive beauty market, advocating for a careful approach to financial management and operational efficiency.2 Her leadership style reflects her commitment to nurturing talent within her organization, highlighting the value of collaboration and personal growth among team members.2

Overall, Michelle Lin stands out as a dynamic leader in the entrepreneurial landscape, combining her passion for beauty with strategic business acumen to drive Kinetic Brands forward.