Michelle Lim

Michelle Lim is a seasoned professional in the field of brand and marketing strategy, currently based in New York, New York, United States.1 Her career spans various roles in marketing, e-commerce, and brand strategy across multiple industries.

Professional Experience

Michelle Lim's current positions include:

• Brand & Marketing Strategy Consultant: She has been working as an independent consultant since September 2015.1
• CMO at Pepper: Michelle took on this role in September 2023 and continues to serve in this capacity.1

Previous Roles

Her career history includes several notable positions:

• President at Trade Coffee: October 2021 - April 2022 (7 months)1
• Co-Founder & CMO at Localised: November 2016 - October 2021 (5 years)1
• VP, Global Marketing & International at SHOPBOP: December 2013 - August 2015 (1 year 9 months)1

Earlier Career

Michelle's earlier career experiences demonstrate a diverse background:

• Corporate Development & Finance at Digital Impact: 1997 - 2003 (6 years)1
• Technology Investment Banker at Credit Suisse First Boston: 1998 - 1999 (1 year)1
• Energy & Natural Resources Investment Banker at UBS Securities: 1996 - 1998 (2 years)1

Michelle Lim's extensive experience across various sectors, including e-commerce, finance, and technology, has likely contributed to her expertise in brand and marketing strategy consulting. Her background suggests a strong understanding of both the financial and marketing aspects of businesses, which she now applies in her consulting work.