Michelle Lee

Professional Background

Michelle Lee is a seasoned professional in the fields of marketing, advertising, and merchandising, boasting a robust career that spans over several well-respected companies in the fashion and retail industries. With a wealth of experience in consulting and leadership positions, Michelle has proven herself to be a valuable asset in the ever-evolving marketplace. Currently, she is the Founder Executive Consultant and Advisor at 2Js Group, where she applies her vast knowledge to empower brands and streamline their strategies for growth and profitability.

Prior to establishing 2Js Group, Michelle held significant roles at Everything But The House (EBTH), where she excelled as the Senior Vice President of Merchandising and Content, crafting innovative marketing strategies that resonated with consumers and enhanced brand visibility. Her dynamic leadership skills as a consultant underscored her talent for identifying market trends and translating them into actionable business strategies. Michelle's flair for merchandising began to surface at The Lucky Group, Inc. and continued to flourish during her time as Vice President at Beachmint and Kellwood Company. Each of these roles provided her with the diverse experiences necessary to hone her acumen in merchandising and leadership.

With her early career at Joe's Jeans Inc. as a Merchandise Manager and subsequent roles as an International Buyer and Planner at Guess?, Inc., and Senior Buyer at Sixty Spa, Michelle laid a strong foundation in the retail sector. Starting as an Assistant-Associate Buyer at Theory, she quickly rose through the ranks owing to her exceptional analytical skills and a keen sense of style and market dynamics.

Education and Achievements

Michelle Lee's impressive academic background is rooted in communications and marketing. She earned her Associate of Arts in Communications, Marketing, and Advertising from the prestigious Fashion Institute of Technology, where she nurtured her love for the industry. Continuing her education, she obtained a Bachelor of Science in Marketing from the same institution. Her dedication to mastering the nuances of marketing has undoubtedly given her a competitive edge in her professional endeavors.

Throughout her career, Michelle has cultivated a strong network of industry connections and has received recognition for her contributions to marketing and merchandising innovation. Her strategic roles have positioned her at the forefront of both emerging trends and established practices within the marketplace.

Achievements

Michelle Lee’s achievements reflect her significant impact on the companies she has served. As the Founder Executive Consultant and Advisor at 2Js Group, her insights and recommendations have helped numerous brands navigate complex market challenges. Through keen analysis and thoughtful leadership, she has assisted clients in optimizing their operations and achieving their business objectives.

In her previous roles at Everything But The House, Michelle was instrumental in enhancing the merchandising strategy and content direction of the brand, leading to increased market presence and improved sales performance. Her time as Senior Vice President was marked by innovative collaborations and creative campaigns that elevated the brand in the eyes of consumers.

At The Lucky Group, Inc., Beachmint, and Kellwood Company, Michelle was known for her exceptional ability to merge creative vision with solid business acumen, enabling teams to exceed their targets while fostering a collaborative and energetic workplace atmosphere. Recognized for her strategic foresight, she enabled brands to effectively communicate with their target audiences while driving growth and establishing strong market positions.

In addition to her impressive professional trajectory, Michelle has demonstrated a clear commitment to continuous professional development and leadership in the community. She embodies the spirit of collaboration and innovation that defines the modern marketing landscape, acting as an inspiration to aspiring marketers and professionals in the industry.