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Michelle Khayat
Creative Director at Wingman Media
Michelle Khayat is the Creative Director at Wingman Media, a digital advertising agency. She has a strong background in the creative industry and is recognized for her expertise in programmatic video advertising. Khayat emphasizes the need for tailored digital strategies, stating, “You can’t just slap a TV commercial on the web and call it a digital video ad”.1 This highlights her focus on understanding user behavior in digital environments, which differs significantly from traditional television viewing.
Khayat's role involves overseeing creative projects and ensuring that advertising campaigns are effectively designed to engage audiences across various platforms. She is based in Westlake Village, California.2 Her experience and leadership at Wingman Media contribute to the agency's reputation for innovative and effective advertising solutions.