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Michelle Khafif
Director + Brand Strategist at MUTA x Michelle Khafif Levy
Michelle Khafif is the Director and Head Strategist at MUTA x Michelle Khafif Levy, a commercial and communication consulting firm based in Panama. She has over a decade of experience as an independent communication consultant, working with both government and private entities, as well as startups and established corporations. Her focus is on creating brands with global appeal by integrating commercial and communication strategies tailored to each client.
Professional Background
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Current Position: Director + Head Strategist at MUTA x Michelle Khafif Levy since January 2017. In this role, she leads the development of bespoke branding solutions, leveraging dynamic teams and global talent for project execution.
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Previous Experience:
- Copywriter at BlkDog (October 2021 - January 2023): Specialized in creating SEO-optimized content and brand voice guidelines for various clients.
- Creative Director at Super Mini Diablo Rosso (August 2014 - December 2017): Launched a store showcasing local Panamanian products and initiated the #LoCoolEsLocal campaign to promote local craftsmanship.
- Jr. Strategist at Play Big, Inc. (April 2013 - December 2013): Worked with brands to adapt to evolving market demands.
Education
- Bachelor of Science in Advertising, Business Foundations from The University of Texas at Austin (2008 - 2013).
- High School Diploma from Instituto Alberto Einstein (2002 - 2007).
Skills and Certifications
Michelle holds certifications in Content Marketing and SEO Fundamentals from Semrush and has completed a Diplomado in Marketing and Culture from Universidad Tecnológica de Panamá. Her expertise encompasses strategic branding, content marketing, and communication consulting, positioning her as a leader in the marketing and advertising sector in Panama.123