Michelle Haak

Michelle Haak is a seasoned professional with a keen eye and ear for details and nuances, specializing in designing brand identities that authentically convey the stories of organizations and businesses.

She firmly believes in the importance of a consistent and recognizable strategy and style, even in a world of constant change.

Michelle excels in creating a balance in brand identity between familiarity and surprise, understanding that a strong brand identity is built on a clear strategy encompassing elements like logos, typography, colors, and guidelines.

Her passion lies in translating these identities into captivating campaigns that bring an element of surprise, all while maintaining a sense of recognition.

Her ultimate dream is to craft brand identities that stand the test of time, becoming iconic and contributing to the rich history of Dutch graphic design.

Michelle Haak's educational background includes completing HAVO at Durendeal, earning certificates in Brand Strategy and Brand Management, and obtaining a Master's Degree in Graphic Design as well as a Bachelor's Degree in Communication and Multimedia Design.

She is the owner of Miesart and has previously served as an external committee member at Stichting Starterslift.