Michelle Goodall

Michelle Goodall is a seasoned community consultant and marketing professional based in London, UK, with over 25 years of experience in community strategy, digital marketing, and communications. She specializes in community-led growth and community-based marketing, helping businesses enhance their marketing strategies and achieve growth through effective community engagement.

Professional Background

Goodall has worked with a diverse range of prominent brands and organizations, including Unilever, BBC, Coca-Cola, and eBay, as well as supporting startups and non-profits in developing their marketing and community strategies. Currently, she operates as a consultant, author, and trainer, focusing on creating go-to-market strategies and coaching teams on community integration into their marketing efforts.12

Previously, she held significant roles such as Chief Marketing Officer at Guild, a platform designed for building professional communities, and has also worked as a digital director and account manager in various marketing and PR firms.12

Contributions and Recognition

Goodall co-authored the book "Community Based Marketing" and is recognized for her expertise in community building. She has received accolades including the D&AD Pencil for creative design and the International Trainer of the Year award from Econsultancy. Her insights on community strategy are highly sought after, leading to her being referred to as the "Queen of Community" by peers in the industry.12

Current Focus

Michelle Goodall is actively involved in promoting the importance of community in business growth, emphasizing its role in enhancing sales conversions, client retention, and brand authority. She offers training and workshops tailored to organizations looking to harness the power of community for their marketing strategies.123