Michelle Goodall
Michelle Goodall
Michelle Goodall is a 23+ year marketing and communications veteran with experience both client-side and agency-side. She currently serves as the Chief Marketing Officer (CMO) at Guild, a professional networking and community app. Prior to her role at Guild, Goodall held the CMO position at Access Intelligence, where she oversaw marketing and communications intelligence tools such as Pulsar, Response Source, and Vuelio. Additionally, Goodall worked as a consultant with globally recognized brands such as Unilever, BBC, Diageo, and Coca-Cola.
Goodall is also a renowned industry speaker with a demonstrated expertise in digital marketing and communications strategy and digital transformation, community strategy and management, influencer marketing, inbound marketing and content strategy, customer journey mapping, social media, digital PR, and more. Some of the notable events she has spoken at include Marketing Week Live, Festival of Marketing (FOM), DMX Ireland, and PRCA Trends 2021.
In her current role at Guild, Goodall works on growth strategy, product and corporate marketing and communications, inbound and outbound demand generation, market segmentation, channel marketing, community strategy, and team building. Overall, Goodall's extensive background in marketing and communications paired with her thought leadership and speaking engagements make her a valuable asset to the industry and companies she serves.
@rosiesherry Perhaps the measurement is wrong? i.e what is being measured and presented to execs about communities… https://t.co/lswFIiyAmp
@mauraball @rosiesherry Feel free to try it out and join some discoverable communities on there, including Professi… https://t.co/NGgXRX7cmD