Michelle Goad

Michelle Goad is an accomplished entrepreneur known for her contributions to conversational commerce and consumer experience.

With a background in design from Parsons School of Design and a Bachelor of Arts in Business Economics and Art History from UC Santa Barbara, Michelle has a strong foundation in both creative and business fields.

She has held key roles at prominent organizations, including Senior Director for Gen Z Digital Innovation at Nike, where she led breakthrough initiatives catering to the younger demographic.

Michelle was the CEO & Co-Founder of PS Dept., a significant accomplishment in her entrepreneurial journey.

Her tenure at Nike also includes positions such as GM, NbG, Global Head of Branded Services, and Global Senior Director for 1:1 Services, showcasing her versatile skill set in digital innovation and consumer engagement.

Prior to her time at Nike, Michelle gained valuable experience in retail merchandising, marketing, and social media at Marc Jacobs, and as a buyer for women's shoes at Barneys New York.

Her early career includes a role as a designer at Donna Karan, highlighting her multifaceted expertise in the fashion and retail industry.

Michelle's role as a Gen Z Innovation Leader at Nike solidifies her position as a forward-thinker with a keen understanding of emerging consumer trends and technologies.