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Michelle Esgar
Director, Marketing & Experience at Panasonic Consumer Electronics
Michelle Esgar is an accomplished creative brand strategist with a strong belief in data-driven, human-centric approaches to deliver impactful and enduring creative solutions.
With a career spanning 15 years across agency and Fortune 500 settings, Michelle has demonstrated exceptional leadership by achieving significant growth and leading transformative initiatives.
She successfully built a creative agency from inception to substantial growth, securing clients like the NFL, Macy's, Bloomingdale's, Verizon, JP Morgan, DVF, and various other Fortune 500 companies.
Michelle's contributions include the development of innovative programs for Lumix, transforming content development processes at Panasonic through data-driven strategies, and leading large-scale employee engagement campaigns.
Her expertise extends to global rebranding efforts, user experience enhancements for e-commerce websites, and pioneering dynamic social strategies for notable brands.
Educationally, Michelle holds a Bachelor's degree in Human Development from Cornell University and a Master of Business Administration from Quantic School of Business and Technology.
Her diverse professional background includes roles such as Director of Marketing and Experience, VP of Marketing and Communications, and various leadership positions at Panasonic North America.
Michelle has fostered extensive experience in brand management, creative services, and marketing communications, making her a seasoned professional in the field of strategic brand development and customer experience.
She excels in fast-paced environments and is a results-driven individual, consistently delivering successful outcomes through her creativity, strategic thinking, and leadership skills.