Michelle Esgar

Michelle Esgar is an experienced creative brand strategist currently serving as the Director of Marketing and Experience at Panasonic North America, located in Newark, New Jersey.1

Professional Background

Career Highlights::

• Currently leads marketing, brand, customer experience, and communications for the US Panasonic consumer business1
• Previously held several progressive roles at Panasonic North America:
  • Senior Group Manager, Marketing and Experience (April 2021 - April 2022)
  • Group Manager, Brand Experience (November 2018 - April 2022)
  • Group Manager, Creative Services (July 2014 - November 2018)

Key Professional Achievements::

• Developed strategic initiatives integrating voice-of-customer insights
• Increased internal creative team efficiency by over 400%
• Reduced external agency spending
• Led UX for a new e-commerce platform that delivered over 145% year-over-year sales growth
• Drove global brand strategy for Panasonic and sub-brands like Lumix and Technics

Education

• Master of Business Administration (M.B.A.) from Quantic School of Business and Technology (2016-2017)
• Bachelor of Science in Human Development from Cornell University (2000-2004)

Additional Professional Roles

• VP of Marketing and Communications for ACEs Conference (September 2014 - Present)
• Previously served as VP and Creative Director at Print Media (September 2007 - June 2014)

Michelle is known for her data-driven approach to brand strategy and her ability to create innovative marketing solutions that enhance customer experience.