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Michelle Correa
Brand Manager - Product Development & Marketing - Maesa Group
Professional Background
Michelle Correa is a seasoned professional in product development and brand management, bringing a wealth of experience to the fashion and technology sectors. Michelle currently holds the position of Brand Manager in Product Development & Marketing at Maesa, where she is instrumental in driving innovative strategies and creating products that resonate with consumers. With a robust career trajectory that showcases her exceptional skills, she has made significant contributions to each organization she has been a part of.
Prior to her current role, Michelle served as the Associate Brand Manager in the same department at Maesa. Here, she honed her expertise in branding, product development, and marketing, playing a pivotal role in launching successful products that have enhanced brand visibility and consumer engagement. Her dedication and strategic vision have propelled her career forward, establishing her as a leader in her field.
Before joining Maesa, Michelle worked at Lifeworks Technology Group, where she started as a Coordinator in Product Development. Her hard work and keen attention to detail quickly earned her a promotion to Manager of Product Development. During her tenure, she facilitated the development of innovative tech products, focusing on user experience and market trends, which helped solidify the company’s reputation as a pioneer in the tech industry.
In her early career, Michelle gained valuable insights into product design and development at Collection XIIX, Ltd., where she held various roles including Design Administrator and Product Development/Design Intern. This experience allowed her to cultivate a solid foundation in product life cycles, design trends, and market analysis—skills that have proven invaluable in her subsequent positions.
Additionally, Michelle began her career with an internship in Store Operations at Century 21 Department Stores. She also explored her passion for creativity as a Freelance Makeup Artist, where she developed her artistic skills and learned the intricacies of working with clients to create tailored beauty solutions. These varied experiences have uniquely equipped her to understand consumer needs across multiple facets of the retail and fashion industries.
Education and Achievements
Michelle Correa’s academic credentials are as impressive as her professional experience. She studied at the Fashion Institute of Technology, where she earned both her Bachelor's and Associate's degrees. The rigorous curriculum at this prestigious institution helped Michelle develop critical skills in fashion marketing, product development, and brand management, laying the groundwork for her successful career.
At the Fashion Institute of Technology, Michelle engaged in courses that emphasized not only technical skills but also the importance of creativity and innovation in product development. This education has served as a guiding force in her career, influencing her approach to marketing strategies and product development.
Achievements
Throughout her career, Michelle has achieved numerous milestones that reflect her dedication and passion for her work. As Brand Manager at Maesa, she has successfully led cross-functional teams to innovate and launch products that exceed market expectations. Her work has not only enhanced brand perception but also expanded market reach, significantly contributing to the company’s growth.
In addition, Michelle has cultivated a reputation for her ability to forecast trends and position brands advantageously in a competitive marketplace. Her strategic insights and adaptability in the fast-paced world of product development have garnered her recognition among peers and industry leaders alike.
Overall, Michelle Correa's commitment to excellence, coupled with her extensive background in product development and brand management, paints a picture of a professional poised to make even greater strides in her future endeavors.