Michelle Connolly is a seasoned professional specializing in integrated marketing and communications programs to drive impactful connections between businesses and customers. With a strong background in channel planning, platform strategy, team leadership, and integrated media strategy, Michelle excels in creating comprehensive solutions for various business challenges. Michelle's educational journey includes studying UX Design at BrainStation, Public Relations at British Columbia Institute of Technology, and completing a Bachelor's degree in Political Science and History at the University of Victoria. Through her roles at Weber Shandwick as Vice President of Integrated Media Strategy and previous positions such as Senior Director of Platform Strategy, Account Director, and her experience at global firms like IBI Group and figure3, Michelle has honed her skills in paid social, influencer programming, and integrated marketing to deliver exceptional results. Furthermore, her background as a Media Relations Specialist at the Ontario Real Estate Association, Senior Manager at TalkShop Media Inc., and other roles at Spark PR and Publicity showcases her diverse expertise in the communications field.