Michelle Berry

Michelle Berry is the Senior Director of Marketing for College Networks (SEC, ACC), College Basketball, and NCAA Championships at ESPN. She has held this position since October 2013, contributing significantly to the marketing strategies surrounding college basketball and NCAA events. Her role involves overseeing marketing initiatives for prominent college sports networks and championships, particularly focusing on enhancing the visibility and engagement of women's sports through campaigns like "Feel it Here," which celebrates the NCAA Women's Basketball Championship.13

Berry's expertise lies in sports marketing, where she has played a pivotal role in promoting equality and cultural change in women's sports. She emphasizes the importance of the March Madness branding for women's tournaments, aiming to convey the same level of excitement and recognition as the men's tournaments.14 Her work has been instrumental in driving fan engagement and elevating the profile of women's athletics within the broader sports landscape.

Before her current role, Berry accumulated extensive experience in the sports industry, contributing to various marketing efforts that have shaped ESPN's approach to college sports. Her leadership in marketing initiatives reflects her commitment to advancing women's sports and fostering a more inclusive environment in athletics.23