Michelle Bai

Michelle Bai is a seasoned professional with a strong background in product management, product marketing, management consulting, and advanced analytics.

With a keen focus on innovation, Michelle has successfully led various initiatives such as ideation, development, launch, and adoption of business case software for enterprise SaaS sales teams.

Her expertise also includes leading the go-to-market strategies for web analytics benchmarking products aimed at Fortune 500 clients.

Michelle has provided strategic advice to global executives on customer lifecycle management, marketing strategy, and marketing analytics.

In addition to her managerial roles, Michelle Bai is proficient in statistics, stepping in as a hands-on statistician when needed.

Michelle holds an impressive educational background, with a Master of Business Administration (M.B.A.) in Marketing from the University of Pennsylvania - The Wharton School, an M.A. in Statistics from Harvard University, and a B.A. in Statistics-Mathematics and Sociology from Rutgers University.

Her professional experience includes serving as the Head of Analytics and Value at Adobe, where she plays a key role in driving data-driven strategies for the organization.

Prior to her current position, Michelle held the role of Senior Manager in the Digital Strategy Group at Adobe, contributing her expertise to digital initiatives.

She also gained valuable experience as a Senior Associate at McKinsey & Company, specializing in Marketing and Sales Practice, and as a Business Analyst at the same renowned firm.

Michelle Bai's diverse skill set, combined with her rich educational background and experience in top organizations, make her a respected figure in the field of product management, marketing, analytics, and consulting.