Michelle Anderson

Michelle Anderson is a strategic Marketing professional with a focus on building and enhancing brand presence through innovative approaches. By integrating database analysis, social media, and email marketing techniques, Michelle excels in creating strong connections between brands and customers, leading to increased brand loyalty and targeted customer engagement.

She pursued a Bachelor of Business Administration (B.B.A.) degree in Marketing at the University of Michigan, laying a solid academic foundation for her career in the marketing industry.

Michelle's professional journey includes key roles such as Senior Analytics Manager at SEPHORA, where she leveraged her expertise to drive strategic marketing initiatives. She also served as the Analytics Manager at SEPHORA, further showcasing her analytical and leadership skills.

Prior to her tenure at SEPHORA, Michelle held positions at MGM Resorts International, including Digital Marketing Manager, and at MGM Grand Detroit, where she excelled as a Senior Database Marketing Analyst and Database Marketing Analyst, honing her skills in data-driven marketing strategies.

Her diverse experience also encompasses roles such as Research Analyst at the University of Michigan and Product Marketing Analyst/Business Intelligence Intern at Blue Cross Blue Shield of Michigan, demonstrating her versatility and adaptability in different marketing environments.