Michelin Hall

Michelin Hall is one of the co-founders and creative leaders of theatreMAMA, an experiential marketing and living media agency based in New York City.1 Along with Timothy Wooster, Hall has been at the helm of theatreMAMA since its inception in 2005.1

Background and Career

Michelin Hall met Timothy Wooster in 1997 at The University of Virginia. After graduating, they lived in various cities, including Laguna Beach, New York, Atlanta, and San Francisco, before settling back in New York.1 During this time, they gained experience producing various events, including:

• Underground nightclub events
• Monthly six-hour performance spectacles
• Intimate immersive theatre experiences

theatreMAMA

In 2005, Hall and Wooster founded theatreMAMA as a face-to-face marketing business, starting from a small studio apartment in New York's Theatre District.1 Under their leadership, the company has grown to become:

• The #1 company for New York Street Teams
• A leading agency for experiential marketing campaigns
• A creative force behind campaigns for over 30 Broadway shows, Cirque du Soleil, and major entertainment brands

Expertise and Approach

Michelin Hall, along with Wooster, is known for:

• Creating innovative experiential marketing campaigns
• Designing publicity stunts and activations for corporate clients
• Developing face-to-face sales solutions for various brands
• Conceptualizing and executing non-traditional marketing strategies

Their work spans various industries, including entertainment, spirits, and corporate events, with a focus on creating engaging, memorable experiences that spark conversations around brands.1