Dr Michele Veldsman

Dr. Michele Veldsman is the Founder and CEO of playroom, a platform designed to connect, support, and protect families online. The idea for playroom emerged from her personal experiences as a busy working mother, highlighting the challenges of organizing social interactions for her children. She recognized a gap in the market for a secure space where parents could easily connect and share resources, leading to the creation of playroom.13

Background and Education

Michele has an academic background in neuroscience and has held significant roles in research and development. She is currently the Director of Neuroscience R&D at Cambridge Cognition, where she applies her expertise to the tech industry.35 Her educational credentials include studies at the University of Cambridge.2

Vision for playroom

The core mission of playroom is to facilitate meaningful connections among families while easing the mental load associated with parenting. Michele aims to create a community where parents can share experiences, organize activities, and support one another in a safe online environment.1 The platform is still in its developmental phase, with plans to build partnerships within the early years and prenatal sectors.1

Future Aspirations

Michele is actively participating in accelerator programs to refine her business strategies and enhance her pitch for potential investors. She emphasizes the importance of networking and seeking feedback from peers in the entrepreneurial community as crucial steps for early-stage founders.14

In summary, Michele Veldsman's work with playroom reflects her commitment to enhancing family connections through technology, driven by her personal insights and professional expertise.