Michele Terzi

Michele Terzi is a seasoned marketing professional currently serving as the Head of Online Marketing at Amorelie, a position he held from December 2019 until January 2022. In this role, he was responsible for leading all online marketing departments, managing a team of 15, and overseeing a multimillion-euro marketing budget. His efforts focused on re-accelerating growth by leveraging new channels such as TikTok and influencer marketing, as well as managing the marketing technology stack.1

Prior to his tenure at Amorelie, Terzi worked at Zalando SE, where he held various positions including Performance, Brand & Retail Marketing Senior Team Lead. There, he managed significant media spending and was responsible for new customer acquisition and retention strategies. His career began with roles in online marketing and advertising, including positions at Skrill and L'Oréal.1

Terzi holds a Bachelor of Arts in Communication and Media Studies from the Università degli Studi di Modena e Reggio Emilia and a Master of Science in Business Management from ESCP-EAP, focusing on marketing.1 His professional journey reflects a strong emphasis on data-driven strategies and creative marketing solutions.