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Michele Sawyer
We distill the emotions of your brand into magical visual designs that drive sales. Designs that resonate, that are beautiful, that radiate your essence. Its core, its meaning. It’s extraordinary, it’s alchemy
Michele Sawyer is the founder and CEO of Sawyer Design Vision, a branding and design company specializing in packaging design for luxury personal care, wellness, and CPG companies.14 With over 20 years of experience in the industry, she is known for her expertise in creating visual marketing language through exquisite designs that stand out and perform exceptionally.35
As a creative brand strategist, Sawyer focuses on distilling the emotions of a brand into visual designs that drive sales and resonate with consumers.1 Her approach involves capturing the essence of a brand, understanding the target consumer, and creating visual journeys that emotionally attach customers to the brand.1
Sawyer's work emphasizes the importance of packaging as the first point of contact with consumers, recognizing that the initial impression made in the first 15 to 20 seconds is crucial.2 She advocates for conducting thorough research on consumer preferences and considering future growth plans when developing packaging strategies.2
Clients and industry professionals have praised Sawyer's talent, with one testimonial stating that she can "take a silent package and make it 'sing'".1 Her expertise extends to various aspects of visual design, including product creation, design, and turnkey production.1
