Michele Mattotti

Michele Mattotti, a seasoned professional in digitalization and growth marketing, is known for his expertise in fueling explosive growth for startups in South East Asia. With a background in executive consulting, Michele currently serves as the head of e-commerce at Heineken Malaysia Berhad, overseeing B2B, B2C, and B2E portfolios.

His core competences span across sales strategies, business development, performance marketing, CRM, and product ownership. Michele is also adept at offline channel strategic creation, branding, and creative management. Additionally, he excels in technology innovation, financial-driven digitalization, and CRM.

Michele Mattotti's educational background includes a Master's in Economics & Business Administration with a focus on International Marketing and Management from Copenhagen Business School. He also completed CEMS programs in International Management at Wirtschaftsuniversität Wien and ESADE Business School, along with a Bachelor's in Business Economics from Università degli Studi di Udine. Furthermore, he participated in an Erasmus Exchange program at University College Cork.

Throughout his career, Michele has held key positions such as Head of eCommerce (D2C) and Head of Marketing and Growth at various organizations like honestbee, dahmakan, and ServisHero. He has also contributed his expertise as a consultant and in business development roles. Prior to these roles, Michele was engaged in digital marketing leadership at Adidas Group and served as the Chief Marketing Officer (CMO) at Socially.

Currently, Michele Mattotti is driving innovation at Heineken Malaysia Berhad, focusing on enhancing products, processes, and people within the organization's customer ecosystem. His role as a Portfolio Owner involves overseeing unified customer experiences across different business sectors.