Michele Harman

Michele Harman is an experienced product marketing professional currently serving as a Senior Product Marketing Manager at Fullsteam.1 With over eight years of experience in B2B technology marketing2, Michele has developed a strong background in product marketing, go-to-market strategy, and marketing operations.

Career Highlights

Fullsteam:: In her current role, Michele plays a key role in driving product marketing efforts for the company.1

Previous Roles::

• Senior Manager of Product Marketing at WeVideo
• Senior Product Marketing Manager at Refersion
• Product marketing positions at Liferay, SMS-Magic, and Elemental Technologies (an Amazon Web Services company)

Key Accomplishments

• Exceeded pipeline goals and increased Annual Recurring Revenue (ARR) at Refersion
• Successfully introduced a newly acquired startup to a new market at WeVideo
• Led cross-functional go-to-market projects
• Developed ideal customer profiles, messaging frameworks, and competitive positioning
• Conducted win-loss and pricing analyses to inform strategy updates

Skills and Expertise

Michele is skilled in:

• B2B lead generation
• User acquisition
• Growth strategies
• Digital marketing channels
• Marketing automation
• CRM platforms
• Data analysis

Education

• Bachelor of Science (BS) in Innovation & Technology Marketing from Portland State University's School of Business (2012-2014)
• Associate of Science (A.S.) in Business from Portland Community College (2010-2012)

Certifications

• Product Marketing Certified Core (Product Marketing Alliance, May 2020)
• Customer Acquisition Specialist (DigitalMarketer, December 2017)
• Marketo Certified Expert (Marketo, December 2015)
• Digital Marketing Strategist (Portland State University's Center for Executive and Professional Education, December 2013)

Michele Harman's extensive experience and diverse skill set make her a valuable asset in the field of product marketing and B2B technology.1