Michele Boyer

Storyteller - assisting brands with telling their unique stories through communication and marketing channels

Michele Boyer is a multi-disciplinary brand strategist and storyteller based in the Portland, Oregon Metropolitan Area. As the Owner and Principal of Howard St. Creative since 2010, she specializes in delivering successful and profitable solutions for various businesses in the hospitality and luxury goods sectors.1

Professional Background

Michele has over 20 years of experience working with:

Wineries
Restaurants and chefs
Hotels, spas, and inns
Individual creatives

Her expertise includes:

Brand strategy
Content creation, planning, and execution
Direct-to-consumer sales best practices
Experience strategy (both in-person and digital)

Career Highlights

Throughout her career, Michele has held several notable positions:

Direct to Consumer Manager at Archery Summit Winery (2016-2018)1
Director of Sales & Public Relations at Janos JBAR at the Westin La Paloma Resort & Spa (1998-2004)1
Various roles at Canyon Ranch Wellness Resorts (1992-1998)1

Skills and Approach

Michele describes herself as a storyteller who assists brands in communicating their unique stories through various marketing channels.1 Her approach combines:

Big picture planning
Strategy development
Execution of fresh solutions for direct-to-consumer sales

She emphasizes creating authentic connections through multimedia avenues and developing engaging content marketing strategies.1

Personal Interests

Michele is passionate about wine, food, travel, and community building. She has extensively explored Southeast Asia, Europe, and South Africa, living in different countries for extended periods to create unique travel experiences.1

In summary, Michele Boyer is a seasoned professional in brand strategy and marketing, with a focus on luxury consumer goods and services, particularly in the wine, hospitality, and travel industries.