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Michele Arduengo
Content Strategist, Writer, Social Media Lead in the Life Sciences
Michele Arduengo is an experienced science communicator and digital marketing professional currently working at Promega Corporation. She holds a PhD and is certified as a life science editor (ELS) by the Board of Editors in the Life Sciences.1 With over 25 years of experience in scientific and technical writing, Michele has a diverse background in science communication.1
At Promega, Michele serves as the Manager of Digital Marketing Programs in Marketing Services, a role she has held for nearly 25 years.2 Her responsibilities include:
- Managing Promega's global social media presence
- Overseeing the Promega Connections blog
- Developing digital marketing strategies
- Creating science-related content for various platforms
Michele's expertise lies in translating complex scientific information into accessible content for different audiences. She has published articles on scientific writing in journals such as Science Editor and the American Medical Writers Association Journal.1 Her ability to communicate nuanced science concisely is evident in her role as Global Social Media Manager, where she faces the challenge of conveying scientific concepts in limited character counts.1
Beyond her corporate role, Michele has experience in freelance writing for university publications and medical and scientific presses. She has also maintained a weekly column in her hometown newspaper and published stories in the Chicken Soup for the Soul series.1
Michele's work has been recognized in the scientific community. In 2018, she and her colleague Darcia Schweitzer received a Science Seeker Blog Award for their contributions to Promega Connections.3
With her extensive background in science communication and digital marketing, Michele Arduengo plays a crucial role in bridging the gap between complex scientific research and public understanding at Promega Corporation.